PinnedGonçalo Guimarães GomesinTowards Data ScienceDigital Marketing Analysis with Python and MySQLA digital marketing analytics exercise with explained step-by-step code in both SQL and Python environments.·15 min read·Mar 19, 2023--1--1
PinnedGonçalo Guimarães GomesinAnalytics VidhyaMachine Learning: Hierarchical and K-Means Clustering with PythonA Data Science approach covering the most common used models to perform cluster analysis and customer segmentation in Python.·17 min read·Jan 2, 2022--2--2
PinnedGonçalo Guimarães GomesinTowards Data ScienceSQL Digital Marketing AnalysisAn approach in MySQL Workbench revising some of the major SQL queries applied to marketing operations and common analytics requests.·10 min read·Nov 7, 2021--1--1
Gonçalo Guimarães GomesinGeek CultureSend emails through PythonYou will be surprised how easy is to configure your account and send emails with attachments in Python·5 min read·Jun 24, 2021----
Gonçalo Guimarães GomesinTowards Data ScienceThe anatomy of Python ListsAn easy guide to summarize the most common methods and operations regarding list manipulation in Python.·11 min read·Jun 21, 2021----
Gonçalo Guimarães GomesinTowards Data ScienceMachine Learning: predicting bank loan defaultsA data science approach to predict and understand the applicant’s profile to minimize the risk of future loan defaults.·28 min read·Jun 10, 2021--7--7
Gonçalo Guimarães GomesinTowards Data ScienceDonorsChoose: Extensive Exploratory Data Analysis (EDA)An analytical approach to explaining and revealing insights into the DonorsChoose platform to answer the business question: ‘What makes a…·22 min read·Jun 6, 2021----
Gonçalo Guimarães GomesinTowards Data Science15 Business Questions about Mobile Marketing Campaigns: ROAS (Return On Ad Spend)An exploratory marketing data analysis to monitor and evaluate the performance of the mobile marketing campaigns (EDA)·15 min read·Apr 23, 2021----
Gonçalo Guimarães GomesinTowards Data ScienceDescriptive Statistics: Expectations vs. Reality (Exploratory Data Analysis — EDA)An easy descriptive statistics approach to summarize the Measures of Central Tendency and Measures of Spread·9 min read·Jan 6, 2021--1--1
Gonçalo Guimarães GomesinTowards Data ScienceBest String Super Skills you must have: REGEXGet out of trouble when it comes to text-string processing issues in Python with this super easy intro.·8 min read·Oct 29, 2020----